Experiential marketing, sponsorship, events, media ‒ the opportunities to fully integrate your brand throughout Irvine Company retail centers are endless. With our customized approach, ideal locations, and access to sister division customers, you're able to reach and interact with coveted, affluent Irvine Company shoppers as well as thousands of Irvine Company residents and office employees nearby.
Fashion Island, Irvine Spectrum Center, and The Market Place host highly attended signature events providing your brand with turnkey marketing platforms to connect with targeted and desirable audiences. Events include StyleWeekOC, Back to School: Endless Summer Festival, Friday Night Flix, Holiday Tree Lighting Ceremony, Black Friday, Paseo Party, restaurant week chef events, and more.
Immerse shoppers in your brand messaging via static signage, both interior and exterior facing. Additionally, dynamic freeway-adjacent digital signage is now available at Irvine Spectrum Center, a unique out-of-home opportunity exclusively available for on-premise brands. Beyond signage, there are opportunities to digitally connect with shoppers via dedicated email promotions, online sweepstakes, banner ads and social media outreach.
From product displays and demos to activating unique, thought-provoking brand experiences, Irvine Company Retail Properties are the perfect venues for event marketing. Hosting an engaging event at Fashion Island or Irvine Spectrum Center, where consumer dwell time is almost twice that of a typical retail center, allows you to truly engage with customers and create a memorable experience that builds brand loyalty.