Engage customers in our dynamic retail environments with experiential events. By aligning with Irvine Company Retail Properties, you are able to promote your brand to millions of visitors each year. Experiential marketing opportunities include:

  • Product sampling
  • Product displays
  • New product launches
  • Vehicle displays

Our customized sponsorship packages may also include social media and email promotions, logo placement in print and television campaigns, and other in-center advertising opportunities.



Throughout the year, our centers are also home to popular and special events, which offer direct brand integration opportunities and touch-points with the customers. Our events are widely covered in consumer and trade media, allowing for expanded reach.

  • Irvine Spectrum Center Ice Rink
  • Fashion Island Tree Lighting Ceremony
  • Saturday Style: Pop-Up Fashion events



Irvine Spectrum Center offers what the digital world and other centers can’t – overall customer experience. The center thrives on interaction with customers, who enjoy the center’s exciting and unique attractions. It’s no surprise that visitors return time and time again making Irvine Spectrum Center a top entertainment, dining and retail destination in Orange County. Our attractions offer unique sponsorship opportunities that will reach over 40,000 customers monthly:

  • Kiddie Train
  • Kids Play Area
  • Tram
  • Giant Wheel
  • Carousel

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