Experiential Marketing


Displaying a product or creating a brand engagement in a retail setting, particularly at one of Irvine Company's shopping centers, is a highly effective way to connect with thousands of prospective customers every day. It's especially effective at Fashion Island and Irvine Spectrum Center where consumer dwell time is twice that of a typical retail center.

Opportunities include:

  • New Product Launches
  • Sampling and Demonstrations
  • Vehicle Displays
  • Interactive Exhibits
  • Live Performances
  • Brand Engagements
  • Pop-up Shops

Past Experiences

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